Baseball caps and bucket hats used to be about accessibility. But a new school of wearers are using them to express something about themselves
Spotting a man wearing a baseball cap that featured only the name Rachel Cusk, the British author beloved of LRB subscribers, stopped me mid-scroll. A cultural commentator I follow had posted a selfie to his Instagram feed saying: “Copped the hottest hat.”
He is not alone in saying something with his headgear. Vogue editor Edward Enninful recently posted a picture of himself wearing a baseball cap sporting the name “Kloss”, not a reference to the supermodel Karlie but to a fashion film production company, owned by his partner Alec Maxwell. This week saw the arrival of merch promoting the latest book from Sally Rooney – a bucket hat with its title, Beautiful World, Where Are You, embroidered in black against a yellow background. Upper East Side institution The Carlyle hotel, a favourite of Jackie Kennedy and Sofia Coppola, recently teamed up with FRAME on baseball caps sporting its luxe logo. Last year, Timothée Chalamet was spotted wearing a baseball cap embroidered with “Elara”, the indie film production company responsible for instant cult classic Uncut Gems.
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