A new travel website is offering discounts to guests based on their social media popularity. Trevor Baker tests out whether he is influential enough to qualify
We all know how powerful social media is. Teenagers can become media stars from their bedrooms; YouTube channels can reach tens of millions; and tweets can turn into books.
Its no surprise, then, that one company has based its entire business model on harnessing the positive power of the internet. New website, Hotelied is offering people with a big social media presence or taste makers discounts on hotel stays. Using the strapline It pays to be you, it offers its members the opportunity to be rewarded for being themselves by offering rates tailored to their social media profile. It doesnt specify how much social media activity is expected in return, simply saying that partner hotels are keen to work with influencers.