Booking.com announces it will list 400,000 hotels for direct booking on TripAdvisor
Two of the world’s biggest travel companies - Tripadvisor and Booking.com - have announced a strategic partnership that sees new battle lines drawn between the leading online brands.
Booking.com, which dominates the online travel business in Europe, has announced it will make its 436,000 hotel listings available to book directly through Tripadvisor after resisting collaborating with the site’s instant booking platform last year.
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