TruRating wants to make hospitality ratings more reliable by ensuring only card-paying customers can leave reviews
When Georgina Nelson sat down with the consultant she had hired to dispense sage advice on breaking into the card payments industry and taking on TripAdvisor at the same time, she was underwhelmed. The brief was to get her rating software working on card terminals so customers could review a business as they paid their bill. The advice she was given was summed up in a presentation with a single slide of a brick wall, with a warning not to bother.
“He was kind of right because it is a very tough industry to get in to,” she says. “I don’t think he realised how determined I am though.”
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