The Republican nominee inaugurated the Trump International hotel amid signs that the controversies of the campaign trail are taking a toll on his brand
It was once a brand synonymous with gold and marble; a sign of guaranteed opulence if not necessarily good taste. Instead, the taint of sexual assault claims and alleged racism hung over the formal opening of the latest building to bear the Trump name: the Republican presidential candidate’s newest hotel in Washington DC.
Just 723 short steps along Pennsylvania Avenue from the White House, this may be the closest Donald Trump comes to the heart of political power this year, but the glitzy launch was meant to be the highlight of his business calendar.
Related: Donald Trump: a brand in danger or a daring re-invention?
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