This floating hotel has river views and a communal spirit, giving work to unemployed locals and inviting guests to relax in ‘living room’ spaces
It’s hard to miss the Good Hotel, floating on the water of the London Docklands. On a dark night, the words that form its name shimmer in white neon above the river. It stands out from the homogeneous corporate skyscrapers and offices lining the streets nearby.
It looks different and it is different. Unlike neighbouring Novotel and Ibis chain hotels, its profits don’t go to the company’s owners or shareholders, they go back into the business, which offers training and jobs to long-term unemployed people in the local community.
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